Create a text logo out of the abbreviation of the full name, which can be two or more letters.Turn the full name of the brand into a text logo.But first, let’s define and clarify the basics.Īs mentioned earlier, depending on the brand you are designing the logo for, you will either: In the following guide, we will cover ten main steps to make a text logo in Illustrator, from brainstorming to exporting it for print. This way, you will ensure that you are not spending valuable time creating the wrong type of logo. It's best to clarify with your client or the company you work for if they want a text logo with the full name or just the acronym. We mentioned both these types of logos so that you can be aware of their similarities and avoid any possible misunderstandings. In this case, you can go ahead and start with a monogram logo from the very beginning so that people begin to recognize your logo from the very start as a monogram one.Īlternatively, you can add the full name at the bottom of the monogram and later remove it once you feel the logo is already recognizable as a monogram by the general public. Having a brand name that contains four, five, or more words will create scalability problems sooner or later, so you will be “forced” to turn it into a monogram. Monogram logos are also recommended when the brand's name is too long to turn into a wordmark logo. This type of logo is best if the brand has some popularity and people can associate the acronym with the brand or the organization. Sometimes, you will be required to produce a text logo containing only the brand’s acronym. Some monogram logos are H&M, CNN, HBO, and BBC. While a wordmark contains the name of the brand, be it one word or several words, a monogram logo contains only the acronym. Wordmarks are often mistaken with monogram logos and vice versa. However, this process of being recognizable with a symbol will take some time. Later on, once the company becomes more well-known, you can keep the symbol and drop the name. You will have to switch from a text logo to a combination mark logo before introducing a pictorial mark logo. For example, the first versions of Nike's "Swoosh" included the brand name alongside the iconic emblem. If you want to be identified with a symbol logo after a few years, we recommend introducing the symbol together with the text logo. Having a text logo with the brand's name will make it easier for potential customers to recognize the brand immediately instead of associating a symbol with the brand. This type of logo is perfect if the company is new and does not have a big following yet. The only thing you can work with is the name of the brand or the product. This type of logo will not contain any symbols, emblems, or graphic patterns. A text logo, for instance, can be a logo that includes the name of a company, brand, institution, or organization. In the end, we will also explore other ways to make a text logo in a few simple steps using Linearity Curve (formerly Vectornator).Ī text logo (also called a wordmark or logotype) is any logo that contains only text design elements. We will also explore the importance of tweaking the text logos you make and play around with sizing, alignment, typeface, color, and more until you achieve a logo you can be proud of. Whether you want to create vintage type logos, 3D type logos, or cartoon-style logos, we hope the following guide will come in handy and be a source of inspiration.Īre you looking to create a custom text logo in Illustrator? In this article, you will learn how to manipulate letterforms, how to combine several letters and words, how to create unique shapes, and how to use negative space to your advantage with Adobe Illustrator. To make it easier for you, we'll focus on creating a minimalist text logo that's easy to create with this guide. You can use a minimalist logo on a business card and it will still be visible. One of the reasons why minimalist design and minimalist logos have become quite popular in the past decade is thanks to their simplicity and scalability. The spaces between the letters (kerning) and any overlaps will also be essential.Ĭhoosing a legible, simple, yet stylish type can make your text logo more memorable. You will have to transmit the feel and the identity of the brand with the way you present each letter and each word. Typography plays a key role when designing a logo featuring a company's full name or initials. Since there are thousands of ways you can draw each letter of the alphabet, and an equal number of ways you can combine them, there are so many options when it comes to making a logo. But don't fret! Today you'll learn to make a text logo in Illustrator by following these step-by-step instructions.Ĭombining shapes, letters, and negative space can do wonders when creating a custom text logo. Making a text logo is more complex than it sounds.
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